Privacy Policy
Last updated: 24/9/2026
At EVOLVA Ltd, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, complete the Future-Proof Business Assessment, download the 5 Ways to Future-Proof Your Business workbook, sign up to receive our emails, or otherwise interact with us.
Please read this Privacy Policy carefully so you understand how we use your information.
1. Who we are
The organisation responsible for your personal information is:
EVOLVA Ltd
For the purposes of UK data protection law, we are the data controller of the personal information we collect from you.
If you have any questions about how we use your personal information, please contact us using the details above.
2. What information we collect
When you use the Future-Proof Business Assessment or interact with our lead magnet, we may collect the following information:
Information you provide directly
This may include:
Your first name
Your email address
Your answers to the ten Future-Proof Business Assessment questions
Your overall assessment score
Information you provide when communicating with us
Your marketing preferences
The assessment asks you to rate ten statements on a scale of 1 to 5. Your individual answers may be stored against your contact record so that we can understand your assessment results and, where appropriate, provide more relevant content.
The assessment questions cover areas including business dependency, documented processes, recurring revenue, income streams, delegation, systems, business continuity and flexibility.
Information collected automatically
When you visit our website or interact with our emails and digital content, we may also collect information such as:
IP address
Browser and device information
Pages visited
Referring website or source
Date and time of visits
Assessment starts and completions
Workbook downloads
Email interactions, such as opens and clicks
Links clicked
Other website or campaign analytics
The exact information collected will depend on the technology and tracking tools we use.
3. How we use your information
We may use your personal information to:
Provide the Future-Proof Business Assessment
Calculate and display your assessment score
Provide your assessment results
Send you the Future-Proof Business Workbook
Send emails you have requested or agreed to receive
Provide educational and business-related content
Understand which areas of business resilience are most relevant to our audience
Segment our email audience based on assessment responses
Improve our assessment, workbook, website, content and services
Understand how people interact with our lead magnet
Measure campaign performance
Identify relevant EVOLVA services or offers that may be of interest to you
Respond to enquiries
Maintain records of marketing preferences and consent
Protect the security and integrity of our website and systems
Comply with our legal and regulatory obligations
Our current lead magnet is designed to track information such as landing-page visits, assessment starts and completions, email opt-ins, workbook downloads, assessment scores, areas where respondents may be struggling, and clicks through to EVOLVA offers.
4. Assessment answers and segmentation
When you complete the Future-Proof Business Assessment, your answers may be stored against your contact record.
We may use your answers and overall score to understand which areas of business resilience may need greater attention.
For example, we may use assessment information to identify broad areas such as:
Business dependency
Revenue
Income streams
Team and delegation
Systems
These categories correspond with the proposed segmentation for the Future-Proof Business Assessment.
This information may be used to help us provide more relevant educational content and marketing communications.
Your assessment responses are not intended to be used to make decisions about your eligibility for financial products, employment, insurance, credit or other high-impact decisions.
5. Legal bases for using your information
Under UK data protection law, we need a lawful basis for processing personal information.
Depending on the circumstances, we may rely on one or more of the following legal bases:
Consent
We may rely on your consent where you actively choose to receive marketing emails or other communications from us.
Where consent is required for electronic marketing, we will seek it in accordance with applicable law.
You can withdraw your marketing consent at any time by using the unsubscribe link in our emails or contacting us.
Legitimate interests
We may process personal information where this is necessary for our legitimate interests, provided those interests are not overridden by your rights and interests.
Examples may include:
Operating and improving our website
Understanding how our lead magnet performs
Maintaining the security of our systems
Managing our business
Improving our services and content
Keeping appropriate business records
Where we rely on legitimate interests, we will consider the impact on your privacy and your rights.
Legal obligation
We may process personal information where this is necessary for us to comply with a legal or regulatory obligation.
6. Marketing emails
If you choose to receive marketing from us, we may send you emails containing:
Your assessment results
The Future-Proof Business Workbook
Educational content relating to business resilience and future-proofing
Information about EVOLVA
Invitations to book a call
Information about relevant EVOLVA services, programmes or offers
Our current funnel includes an initial results/workbook email followed by a five-email nurture sequence.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link contained in our emails or by contacting us.
We will not make withdrawing consent unnecessarily difficult.
Where applicable, electronic marketing will be carried out in accordance with the Privacy and Electronic Communications Regulations (PECR). The ICO states that marketing emails to individuals generally require specific consent unless a relevant exception applies.
7. Your assessment results
Your assessment score is calculated from your responses to the ten assessment questions.
The current assessment is designed to provide an indication of areas where your business may have opportunities to strengthen its resilience. It is an educational tool and is not professional, financial, legal, medical or business advice.
Your results should therefore be treated as a general indication rather than a formal assessment, certification or guarantee of business performance.
8. Who we share your information with
We may share your personal information with trusted service providers who help us operate our business and deliver the Future-Proof Business Assessment.
These may include providers of:
Website hosting
Lead generation and landing pages
CRM and marketing automation
Email delivery
Analytics
Forms and surveys
File and document hosting
Business administration
IT and security services
The Future-Proof Business Assessment is intended to be built and managed using GoHighLevel, including the survey, contact records, custom fields, workflow automation, tagging and email nurture sequence.
We may also disclose information where required by law, regulation, legal proceedings or to protect our rights, property or safety.
We do not sell your personal information.
9. International transfers
Some of our service providers may process personal information outside the UK.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law.
This may include relying on an adequacy decision, appropriate safeguards such as the UK International Data Transfer Agreement or UK Addendum, or another lawful transfer mechanism where applicable.
10. How long we keep your information
We will retain your personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including where necessary to meet legal, accounting or reporting requirements.
How long we keep information may depend on:
Why we collected it
Whether you continue to engage with us
Whether you remain subscribed to marketing
Our legal and regulatory obligations
Whether we need the information to resolve a dispute or enforce an agreement
We will periodically review the personal information we hold and delete or anonymise information when it is no longer required, where appropriate.
11. Cookies and tracking technologies
Our website and landing pages may use cookies, tracking pixels and similar technologies.
These technologies may help us:
Remember website preferences
Understand how visitors use our website
Measure advertising and campaign performance
Track assessment starts and completions
Understand workbook downloads
Measure email engagement
Improve our website and marketing
Some cookies may be essential for the website to operate, while others may require your consent.
Where required by law, we will ask for your consent before placing or using non-essential cookies or similar tracking technologies.
12. Your data protection rights
Depending on the circumstances, you may have rights under UK data protection law including the right to:
Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information
Ask us to restrict how we use your information
Object to certain types of processing
Ask us to transfer certain information to another organisation
Withdraw consent where we rely on consent as our legal basis
You also have the right to object to direct marketing.
If you want to exercise any of these rights, please contact:
We may need to verify your identity before responding to certain requests.
13. Your right to complain
If you have concerns about how we are using your personal information, please contact us first so that we have an opportunity to resolve the issue.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.
You can find information about making a complaint on the ICO website:
14. Data security
We take reasonable technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.
However, no online system or method of transmitting information over the internet can be guaranteed to be completely secure.
15. Children's privacy
The Future-Proof Business Assessment is intended for adults and business owners.
We do not knowingly collect personal information from children through this lead magnet.
If you believe that a child has provided us with personal information, please contact us so that we can investigate and, where appropriate, delete the information.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, technology, legal requirements or the way we process personal information.
When we make changes, we will update the "Last updated" date at the top of this Privacy Policy.
We encourage you to review this page periodically.
17. Contact us
If you have any questions about this Privacy Policy or how we use your personal information, please contact:
EVOLVA Ltd
